Description

Join Theatre Bay Area and TRG Arts for a primer on how patron trends continue to evolve in 2024, followed by Q&A.

The data show that we are in a new stage of audience recovery with its own emerging challenges. We'll focus on what's going on with patron retention and frequency — which represents an opportunity for stabilizing revenue in the sector. You'll walk away with proven strategies to reduce churn at key points in the patron journey.

TRG Arts is an international change-agency committed to building thriving arts and cultural organizations by successfully shaping for-profit and non-profit business models.

This webinar will be recorded — all registrants will receive the recording. Auto-generated captions will be available during the event.