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Publicity 101: Smarter, Snappier Strategies

April 10, 2025 12:00 PM - 1:30 PM (PDT)

Description

Make your content work for you! 

So you have the perfect play and a fantastic team to put it on, now all you need to do is get the word out to your audience. But where do you start? Join KQED Arts and Culture reporter and freelance journalist, Nicole Gluckstern, for a comprehensive guide to using your press release as the foundation of your publicity strategy. 

Learn the ins and outs of:

  • What you need to prepare for your press releases
  • Common mistakes and misconceptions
  • How to use your press release as a toolkit for the rest of your campaign
  • and more! 

This webinar will share with you how you can use what you already have to create an eye catching publicity campaign. Let's work smarter not harder and fill your audience! 

Got a specific question? Great! Nicole has set aside time at the end of the session to dive into a Q&A.

Nicole Gluckstern - A veteran of the underground arts, Nicole Gluckstern (she/her) is a theatre-maker, freelance journalist, communications professional, arts educator, and a small business owner. As a consultant and panelist she coaches on media relations, the publicity cycle, and workplace democracy, and is a co-founder of Substrate Arts, a digital magazine focused on long-form and experimental coverage of the Bay Area arts. estrellasuerteproductions.com

Refund policy: If for some reason you are unable to attend this webinar, please let us know at least 24 hours before the class, and we will be happy to issue a full refund. We apologize, but we are unable to give refunds for late cancellations.

Accessibility: This is a virtual Zoom event. Auto-generated captions will be available and enabled.

This webinar will be recorded — all registrants will receive the recording.


Time

12-1:30 PM

Pricing

$20 for general admission, $10 for individual premium members and company members — log in for your member discount. 

If you're not yet a member, you can join TBA as an individual or with your theatre organization.

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Contact Information

Name: Melissa Hillman
Email: melissa@theatrebayarea.org
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